Items Tagged ‘Redesign’

Orphan Initialism

January 22, 2013

It is an extremely technical sounding set of words. But simply put, Orphan Initialism is when a company takes an acronym by which they are known that USED to stand for something and drops the actual meaning of the words so that their brand BECOMES the acronym. Below is a list of some of the most well know of the Orphan Initialized:1 AAA: Formerly the American Automobile Association. AARP: Formerly the American Association of Retired Persons. ACT Assessment: Formerly the American College Test. AT&T: Formerly American Telephone & Telegraph Co. FFA: Formerly Future Farmers of America. KFC: Formerly Kentucky Fried Chicken. SAT: Formerly Scholastic Assessment Test, and before that, Scholastic Aptitude Test. Initialism can be done for a variety of reasons and in most cases these Initialisms are long overdue and have been the company's de facto brand for long before the company officially adopts it. In the case of...

Full Article

Socially Transmitted Design

September 17, 2009

Identities get redesigned, that is just the nature of design evolution. A company starts with and an identity and five, ten, fifteen years later the company has evolved. Their mission, their audience, their culture is different. Their original identity no longer reflects where they are, let alone where they want to be. Naturally the thing to do is to redesign the identity. And when an identity is redesigned a host of things will come into play. From competitor logos to what is “expected” from your field in terms of color, form, image, symbol, even type. Audience must come into play as well. Who will see this? What impression would you like them to take away from it? Where will they see it? All of this is in some part determined when the redesign is done, and what is going on in the culture at that time. Logos always seem to...

Full Article

Grow & Son

Logo designed for a family business, specializing in property management and home remodeling.

View the Project