Items Tagged ‘Emoticon’

Socially Transmitted Design

September 17, 2009

Identities get redesigned, that is just the nature of design evolution. A company starts with and an identity and five, ten, fifteen years later the company has evolved. Their mission, their audience, their culture is different. Their original identity no longer reflects where they are, let alone where they want to be. Naturally the thing to do is to redesign the identity. And when an identity is redesigned a host of things will come into play. From competitor logos to what is “expected” from your field in terms of color, form, image, symbol, even type. Audience must come into play as well. Who will see this? What impression would you like them to take away from it? Where will they see it? All of this is in some part determined when the redesign is done, and what is going on in the culture at that time. Logos always seem to...

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