Items Tagged ‘Communication’

Orphan Initialism

January 22, 2013

It is an extremely technical sounding set of words. But simply put, Orphan Initialism is when a company takes an acronym by which they are known that USED to stand for something and drops the actual meaning of the words so that their brand BECOMES the acronym. Below is a list of some of the most well know of the Orphan Initialized:1 AAA: Formerly the American Automobile Association. AARP: Formerly the American Association of Retired Persons. ACT Assessment: Formerly the American College Test. AT&T: Formerly American Telephone & Telegraph Co. FFA: Formerly Future Farmers of America. KFC: Formerly Kentucky Fried Chicken. SAT: Formerly Scholastic Assessment Test, and before that, Scholastic Aptitude Test. Initialism can be done for a variety of reasons and in most cases these Initialisms are long overdue and have been the company's de facto brand for long before the company officially adopts it. In the case of...

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Framing the Issue

January 20, 2010

Seth Godin recently wrote about Scott McCloud’s book on comics as it relates to marketing. As a huge fan of comics i just couldn’t let the opportunity pass without adding my two cents. Godin’s focus is a take on McCloud’s thesis that much of the action takes place “between the frames” and how that relates to marketing. I would agree that marketing is the action that takes place between the frames, but i believe Godin glosses over the importance of the frames themselves when he says “It’s the in-between frame stuff that matters. And yet marketers spend 103% of our time on the frames”. The action that takes place between the frames COULD NOT EXIST without the frames themselves, and without the ability to extrapolate what happens between the frames there is no context to what we do. Both elements live in symbiosis with one another, and while we have...

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CalBiz Central

Design and programming of the CalBiz Central portal to their online pressroom.

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Speak Without Words

August 11, 2009

That is what design is all about. How does one communicate a feeling, a thought, an idea to a wide range of people who have different experiences, different understanding, different points of view purely through a visual representation? And what happens when that idea becomes more and more complex? Take wine for example, it is complex, it has all manner of classification and variety, each with a surprising number of subtle nuances. How would one explain wine, a topic of much interest here at Merlot, to a relative novice? This is how. This information map was crated by Carl Tashian of NYU in order to explain the complexities and characteristics of various wines. It is an exceptional piece of design, explaining a hugely complex subject with a fair amount of organization, ingenuity and a system that allows for quick assimilation of the information required for understanding of the complexity that...

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Merlot Marketing

Designed to showcase the work of Merlot Marketing, this site was built in 2008 to replace the companies original site built in 2001.

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