Items Tagged ‘Branding’

Framing the Issue

January 20, 2010

Seth Godin recently wrote about Scott McCloud’s book on comics as it relates to marketing. As a huge fan of comics i just couldn’t let the opportunity pass without adding my two cents. Godin’s focus is a take on McCloud’s thesis that much of the action takes place “between the frames” and how that relates to marketing. I would agree that marketing is the action that takes place between the frames, but i believe Godin glosses over the importance of the frames themselves when he says “It’s the in-between frame stuff that matters. And yet marketers spend 103% of our time on the frames”. The action that takes place between the frames COULD NOT EXIST without the frames themselves, and without the ability to extrapolate what happens between the frames there is no context to what we do. Both elements live in symbiosis with one another, and while we have...

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