A Stroke of Genius
I find this type of advertising refreshing. It is clever, honest and well done. What am I talking about? Its Playboy’s latest ad campaign, titled “Pleasure in Your Hands”.
It is simple, so simple that anyone could have thought of it. But to have the guts to do it…that is something that not many people could have done. The audacity, even more so than the design, is what I admire the most about this campaign. Playboy is far from what has become “mainstream” pornography, yet it is still pornography; to embrace a well known yet rarely acknowledged application of said pornography is something with which our culture tends to have a problem. At least in public. I have no doubt that the men that have seen these ads have quickly sent links to all of their friends and had a great laugh, as well as perhaps a reminiscing to their early adolescence.
For the embrace of that facet of Playboy’s business, I applaud NEOGAMA, the Brazilian agency that produced this campaign.
But onto the design, the real reason we are here. Along with the idea, the design is simple, mixing two elements that are at the core of the audience. The elements are also used in a very tasteful way. The hands are (as expected) a models hands; clean, attractive, proportionate, and the women are drawn well, some nudity is used, and drawn simply. They look like real women, attractive, well-proportioned women, but real women (which is the one area where the campaign is a bit dishonest). The ads, and the video, are tasteful, fun, flirty, and I dare to say innocent.
In the end, these ads don’t promise anything they can’t deliver. They are simple, strait forward and something that Playboy and NEOGAMA should be very proud of. NOW…I am sure you are dying to see them (if you haven’t already). Here they are.