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Items Tagged ‘Superheroes’


STORI-Book Design

October 15, 2009

Recently I stumbled across a series of ads produced in 2006 for a men’s clothing company by the name of Stori. I have to admit that the first thing that caught my eye was an image of Spiderman getting dressed, but upon further inspection I noticed a few other things that I thought made these ads worthy of the awards they won.     What is it about these images that are so striking? Why do we remember them forever once we see them? One word. Contrast. The studio has created a number of layers of contrast and used each one to add to the perception of the product. CONTRAST 1 – Color For the most part these ads are very neutral in their color palette. The two page spreads ads are very monochromatic, using greys whites and beiges to create a very restful place for the eye. Then we...

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