Iconiq

Items Tagged ‘Advertisement’


A Stroke of Genius

October 24, 2012

I find this type of advertising refreshing. It is clever, honest and well done. What am I talking about? Its Playboy's latest ad campaign, titled "Pleasure in Your Hands". It is simple, so simple that anyone could have thought of it. But to have the guts to do it…that is something that not many people could have done. The audacity, even more so than the design, is what I admire the most about this campaign. Playboy is far from what has become "mainstream" pornography, yet it is still pornography; to embrace a well known yet rarely acknowledged application of said pornography is something with which our culture tends to have a problem. At least in public. I have no doubt that the men that have seen these ads have quickly sent links to all of their friends and had a great laugh, as well as perhaps a reminiscing to their...

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STORI-Book Design

October 15, 2009

Recently I stumbled across a series of ads produced in 2006 for a men’s clothing company by the name of Stori. I have to admit that the first thing that caught my eye was an image of Spiderman getting dressed, but upon further inspection I noticed a few other things that I thought made these ads worthy of the awards they won.     What is it about these images that are so striking? Why do we remember them forever once we see them? One word. Contrast. The studio has created a number of layers of contrast and used each one to add to the perception of the product. CONTRAST 1 – Color For the most part these ads are very neutral in their color palette. The two page spreads ads are very monochromatic, using greys whites and beiges to create a very restful place for the eye. Then we...

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SARTA Hold’em Invitation

Print advertisements inviting people to a Texas Hold'em fundraising event benefiting SARTA.

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