Niello Auto Ads
In 2009 Neillo Automotive wanted to create a regional campaign promoting their brand above the promotion of cars. The campaign included radio, magazine, billboards, and a microsite all with the message This is not a [Brand Name]…it’s a NEILLO [Brand Name].
- Niello Automotive
- Magazine ads for a Sacramento based auto dealership promotion.
- Working with a team I proposed that the Niello brand should not be about the cars themselves, but about the experience that came along with them. Niello cars were better than their alternative counterparts because of the service that came along with them. The bold headline contradicted the large glossy image of the car creating a sense of mental tension and pulling the user in.
- 4-color, auto, magazine