The Holdiay MadLib was a created as a year-end thank you sent to Merlot Marketing’s clients. An initial email was sent that had the first half of a modified verison of “‘Twas the Night Before Christmas” with an invitation for the user to click through to a form that entered the users responses into the end of the story MadLib style. A version was generated onscreen and a PDF was emailed to them.
- Merlot Marketing
- Merlot Marketing's 2009 Holiday card was an interactive "MadLib". Clients filled out a form and had a custom card/poem emailed to them
- I worked with the Merlot team to brainstorm the concept and write the poems. I illustrated the artwork for the card and animated the form page as well as programming the site to print the client's responses onto an existing PDF template and to email the completed card/poem to the user.
- Email, gift, Holiday, Interactive, MadLib, PDF