Gift of Education Mailer
The Gift of Education website allows parents to create savings accounts for their children which will later be used for college educations. This postcard campaign was created as a reminder to previous donors whom had previously given to The Gift of Education.
- The Gift of Education
- A postcard designed as a call for donations to members of the organization, mailed quarterly.
- I worked as a subcontractor to Studio66 on this project. The concept was meant to appeal to the emotions, making a connection with the recipient. The idea of a child protecting a world in an imaginary sense was contrasted with the idea of the adult being able to "save" the child from a lack of education in the future. Multiple phrases were used on the front of the postcard to keep the messages new every time the postcard was sent.
- fundraising, postcard, QRCode