Borders Live Classes
In 2009 Borders tested a program that they called Borders Live Classes in which they held seminars in various categories lead by authors who had books in their stores. Borders wanted signage that directed customers to the appropriate area as well as tell them which classes were available.
- Signage and wayfinding system created for Borders Live Classes, a pilot project Borders launched in Sacramento, CA.
- I worked with the Merlot Marketing team, as well as the Borders representative planning the classes to create a series of posters that would act as information pieces as well as a sort of wayfinding system and stand out and be recognizable from across an entire Borders store.
- 4-color, print, signage, wayfinding